We’ll get cover more on outreaching and pitching to editors soon. Otherwise, readers may enjoy your articles, but beyond that they may never search for you because your blog runs different content. So, when landing consistent work as a guest blogger, your success is dependent on being mindful of where the content fits in with the brand you’re pitching to. The benefits of guest blogging are enormous—and they equally affect both the author writing the content and the website that’s posting it. The right approach to guest blogging is not to do it only for the backlinks.
Nowadays, everything changes at a much more rapid pace than ever before. Link building is also evolving, with new techniques and practices replacing the old ones that no longer work. Nevertheless, marketing specialists have developed some proven, evergreen link-building ideas over the years. Since your objective is to build backlinks, you should strive to pick up ideas that align with your site as well. However, top-tier authority blogs often don’t accept unsolicited contributions or are too bogged down by their existing calendar to entertain your pitch.
But don’t settle for just the things that come to mind, dig in and do some research and continue to compile your list. Take a look at what pages have both the most internal and external links. As you review, you’ll notice that each page may fall into either money-driven or information-driven content. Promotion is what is going to get you links, SEO, and ultimately, traffic. Once you’ve taken care of your post, it’s time to get ready to hit that publish button.
It’s no wonder why 47% of marketers are now publishing reports based on original research as part of their content strategy. When creating an infographic to publish, the challenge is that you need to find that “perfect” balance between text and graphics. Even though many infographic-making platforms come with templates to help you get started, you’ll need to have a good eye for design to complete it.
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Too many links from such domains can make you come across as a spammer. The domain authority is also too poor for link building. Buzzsumo isn’t just great for brainstorming content ideas. It also has a nifty feature to find guest blogging opportunities. The problem is that this method usually yields poor quality candidates. Although not always true, most top authority blogs don’t explicitly solicit posts – they already have tons of people wanting to write for them otherwise.
Let’s kick this off by saying – there’s no such thing as a dofollow link. When I’m done writing a post, I paste it all into Hemingway App and it highlights all of my terrible sentences. According to a study by Jeff Bullas, posts with images on average get 94% more total views. Write for the “F” and how people scan content visually. Don’t clump all your sentences together in dense paragraphs. Eye-tracking studies show that people tend to read in an “F” pattern – from left-to-right at the top, then vertically down, scanning.
You likely have quite a few products and services on your list. This is the time you get started on your researching and connecting part of things. Even if it’s a product you’ve used in the past, be sure to add it to the list so you can jump right into the next part. Start reaching out and connecting with people, then pitch your link replacement. The reason for this is to see if there are other contextual links you can add that relate to that page you’ve just linked to.